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Tuesday, June 19, 2007

Fair trade - draft one

Found a job prospect doing marketing and community outreach for a fair trade chocolate company here in DC. You have to write a 200-word essay about your understanding of fair trade. This is my first stab at it. It kinda sucks, but how can I fix it? Thoughts? Comments? Help!
Thanks!
Kel


The fair trade movement creates sustainable and ethical relationships between producers (primarily in the South) and consumers (primarily in the North). Fair trade enterprises are an economic corrective to capitalist exploitation of the South by transnational corporations. Producers, who often operate within cooperatives, are provided a high standard of labor and human rights, operate in an environmentally sustainable way, and ensure that producers receive a fair price for their product. Fair trade allows growers and producers to actively participate and make decisions about their products and short- and long-term strategic planning. Additionally, fair trade enterprises emphasize education, self-sufficiency, and gender equality.

Third party labeling and certification provide external legitimacy to fair trade goods, which protects against the exploitation of farmers and producers, and assure consumers that they are buying legitimately ethical products.

In short, fair trade provides a way for the North to engage in responsible trading relationships with the South. The fair trade industry provides consumers with the opportunity to enjoy some of their favorite things in life (like chocolate!) in an ethical and sustainable way.

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